Kraft wanted to do something fun for Valentines Day. So we got formerly homeless VO superstar Ted Williams to record real V-Day tweets in real-time. For every #voiceoflove tag, we donated meals to the Homeless.

Agency: CP+B Boulder

In 3 days, we created 380 unique video tweets just like these:

By the end of the stunt, we'd donated 100,000 boxes of mac & cheese to the hungry.